Dec 25, 2015

Veneta Cucine - Italian Modular Kitchens

This is a long due post. Veneta Cucine was one of the first modular kitchens I visited with an intention for exploration and possible purchase. When I had just started exploring modular kitchens, I  remember being  aware of Veneta Cucine and possibly 1 or 2 more. I assume that is because of their marketing efforts and top of the mind recall.


Veneta Cucine - modular kitchens in Bangalore
Courtesy: Veneta Cucine
The initial visit and follow-up was good. Although I had walked in without an appointment, I was guided around by an able sales manager . Of all the modular kitchens I have visited , I must say that  I liked her personality and attitude the best. She had this overall vibe of genuine interest without overselling or being snooty like few others; which is a pity because we did not make the final buy and also we came across one serious negative feedback on Mouthshut.com. Recently I also came across few others, which would obviously be worrying to any customer looking to purchase. Thankfully there is some semblance of response from Veneta Cucine on some of these reviews. However, these responses should have been there on the site well before and for all the feedback against genuine purchases.


While the whole world and its businesses are going digital it is ironic to see several brands being
Veneta Cucine - modular kitchens in Bangalore
Courtesy: Veneta Cucine
unable to use digital well. Just setting up a Twitter handle or a Facebook page doesn’t cut it. Do you actively manage it? And by that I don’t mean posting pretty pictures and garnering likes from your own team. It means being able to respond to new customers for their queries and helping older customers with their feedback and issues. Not responding and ignoring a customer would scare off other potentials and being defensive in your response would not really help. If I feel that you as a brand and a vendor will not support me during my time of need then I am really better off without hiring you by making a purchase. As far as modular kitchens are concerned this is a space where a lot of improvement needs to be made. But it’s heartening to see the new startups like Capricoast, HomeLane figure out customer acquisition and handling the digital space a bit better than their older counterparts. I was also pleased to see Espiq Kuchen reaching out to an aggrieved customer on my blog.

Anyhow I digress. The sales manager showed us the different models, shutter finishes and explained
Veneta Cucine - modular kitchens in Bangalore
Courtesy: Veneta Cucine
how some design elements could help us. Of all the Italian kitchens that I have viewed, Veneta Cucine probably has a larger variety of colors available and that is attractive to many Indian customers. I remember seeing an edgy design in lavender, a nice one in lime green and one shade which looked like a mix of ochre yellow and orange. Unlike the German or Northern European brands which tend to restrict themselves mostly to white and wooden finishes, the range of colors available among Italian brands is usually higher. So if this is of considerable importance to you, you might want to restrict your search to them. As far as material is concerned, the usual laminate ( and mono-faced lacquer), PVC  high gloss , lacquer & veneer, tempered lacquered glass and solid wood options are available in increasing order of price.


One of the constraints of ordering with Veneta Cucine is that you need to purchase the kitchen appliances ( hob, oven, chimney hood, sink and faucet) from their in-house brand VC Plus. They do work with other brands Foster , Smeg, Falmec, Electrolux, Siemens, Whirlpool but it is possible that the price of VC Plus will be lower than all of these brands. Whirlpool could be lower actually. Their Indian website lists prices of appliances which is a dream because I do not need to visit their store, call up or email to inquire prices. Wish other brands would be smart enough to do that. The sink and faucet cannot be purchased from external brands. What I do not recall is whether customers can purchase appliance brands outside the list of names mentioned above.


Veneta Cucine - modular kitchens in Bangalore
Courtesy: Veneta Cucine
 Veneta Cucine charges an upfront price of 10,000/- for a quotation with design. This is absorbed/refunded ( please check ) in the final price if you purchase your kitchen from them. This is the norm with several modular kitchen brands. If you are checking out few brands, you obviously cannot be spending 10k at every store. Hence, the workaround would be to take a print-out of your floor plan, ask for average/starting prices of cabinets ( base, wall, tall/midi units) and few other stuff that you will definitely need, when you are getting the sales pitch/tour. Also ask them to look at your floor plan and give you a rough estimate and then add the cost of appliances (usually around 1.5L, countertop (30-40k) and any accessories). For us the initial quote was highest among others and as a result we never went back for a detailed quote. However, there is always a possibility to ask the designer to match your budget.


People generally tend to post their feedback usually in extreme of circumstances and more when they have had a negative experience and in rare occasions, when they have had a positive experience beyond expectation. What we do not know is the percentage of these failings. If you knew that Vendor 1 performed miserably 10 times for 100 sales and Vendor 2 performed badly once for 10 overall transactions, whom would you choose? There is no easy answer unfortunately.


Location in Bangalore
Veneta Cucine is located in Indiranagar and Jayanagar. Check out the exact location here.


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